Reacher vs Cruva for creator outreach

Reacher shows a daily limit on every plan

Choose Reacher if the plan must state how many creators you can contact each day, and if you want unlimited CRM messages on Pro. Cruva's higher plan is the one to buy when halo reports or GMV Max ad analytics are what you are paying for. Cruva's lower plan is the one to buy when you want more automations running at the same time than Reacher includes at that price.

Read the Reacher review

Same monthly prices, different tools

Both connect to TikTok Shop Affiliate Center. They handle the repeat work of an affiliate program: picking creators, sending Target Collaboration invites, and recording who was contacted. Reacher's pricing page sells Starter and Pro on monthly billing, and Enterprise is a custom quote. Cruva's pricing page sells Basic and Scale. The monthly prices are the same on both tiers. The tools inside each tier are different.

What you get at the lower price

On Starter, Reacher gives you a daily outreach limit, a few automations running at the same time, and a daily cap on CRM messages. AI creator search, automated follow-ups and Target Collaboration cleanup start on Pro.

On Basic, Cruva includes outreach, a CRM, email, a message center, sample requests, an analytics dashboard, and the affiliate database in the last row of the table. It also runs more automations at once than Reacher does at that price. Basic's daily outreach number is unpublished. The only ceiling in the FAQ is the one for Scale, so that number is not Basic's limit.

What you get at the higher price

On Pro, Reacher raises the daily limit, removes the cap on CRM messages, and adds AI creator search, automated follow-ups, Target Collaboration cleanup, campaigns, advanced analytics, exportable analytics and a dedicated Slack channel.

Automated TikTok DMs are on Enterprise only. If those messages are part of the work, Pro does not include them.

On Scale, Cruva makes automations unlimited and adds AI creator search, including lookalike search. The plan adds Halo Effect reports for Amazon and Shopify, and GMV Max ad analytics for ROI, CPA and ad spend. It also includes a creator community with no stated cap, usage rights requests and priority support.

Scale is the highest Cruva plan you can buy without a sales call. Shops that need more daily contacts than the FAQ ceiling have to ask for a plan that is not on the public page.

Cruva's middle price is in the help center

Cruva's billing article lists a Growth plan between Basic and Scale, for sellers who are scaling outreach, at a price below Scale. The public pricing page shows Basic and Scale. The article describes Scale as full automation, with unlimited messaging and premium AI features. It leaves Growth's features unstated, so the only way to learn what that plan includes is to ask at checkout.

Reacher's page about Cruva still uses plan names that Cruva's current pricing page has dropped. For Basic and Scale, use Cruva's pricing page. For the middle price, use the billing article.

How Cruva counts one creator

Cruva counts each creator once in a 24-hour window. Email, a DM and a target collaboration request to that creator all count as one contact. A follow-up in a thread you already started is not counted again. Reacher's limit is a daily total for the plan. Cruva's rule is the one that skips follow-ups in a thread you already opened. A shop that mostly replies inside existing threads will use Cruva's limit more slowly than a shop that only contacts new creators.

TikTok's invite limit still applies

Hubfluence's pricing page describes a limit that applies to both tools. TikTok sets its invite limit based on the shop's GMV and account standing. That limit is separate from the software plan. Upgrading raises the software allowance. TikTok's limit stays tied to the shop's GMV. A new shop can hit TikTok's limit while the software plan still has room left.

Seller comments disagree

There are few comments, and they point in different directions. One small brand reported sending a large number of Cruva invites and getting almost no replies. Other comments say creators ignore mass invites because their inboxes are full of messages from outreach tools. A separate thread describes Reacher as a fit for a larger team and mentions fast support. Nobody has published a test of both products on the same creator list. You can check the plan table. Your reply rate still depends on the creators you contact.

Which plan to start with

Reacher is where I would start if you need the daily limits in the table and unlimited CRM messages on Pro. Read the Reacher review before a trial. Buy Cruva's higher plan if you are paying for the halo reports or the ad analytics. Buy Cruva's lower plan if you need the extra automations and you can work without a published daily number.

If the other tool you are considering is Euka, and you care about contests and retainers after a creator posts, read Reacher vs Euka. The affiliate software roundup ranks the other outreach tools by their invite limits. Use the plan picker if you are not sure outreach is what you need. All of the head-to-heads are on the comparisons hub.