# Euka vs Hubfluence for affiliates · GMV Ledger

> Source: https://gmvledger.cc/compare/euka-vs-hubfluence

Head-to-head

## Euka vs Hubfluence for affiliates

You are down to Euka and Hubfluence, and both send TikTok Shop creator invites. The difference that matters is how you are billed, and what you can run after a creator posts.

By [Nora Whitfield](/authors/nora-whitfield), Editor covering seller tools and fee calculators. Updated 2026-10-22.

**Disclosure:**We may earn a commission when you buy through links on this page. It never affects our rankings. [How we research](/methodology). 

The short answer

Pick Euka if you need contests, retainers and Meta ads in one workspace; pick Hubfluence if you want the lower per-shop price and halo tracking sooner.

[Euka](/reviews/euka): creator retention

[Hubfluence](/reviews/hubfluence): billing per shop

__Feature comparison across 2 tools__
| Tool       | Job              | Free trial                | Best for          | From    |
| ---------- | ---------------- | ------------------------- | ----------------- | ------- |
| 4. Euka    | Creator outreach | 14 days, card at checkout | creator retention | $199/mo |
| Hubfluence | Creator outreach | 7 days on every plan      | billing per shop  | $149/mo |

### Billing is the first difference

Both products run a TikTok Shop affiliate program from outside Seller Center: creator search, invites, messages, and a record of who posted. [Euka's pricing page](https://euka.ai/pricing) sells Starter and Growth by the workspace. [Hubfluence's pricing page](https://www.hubfluence.io/pricing) sells Growth, Business and Enterprise by the shop.

A second store makes the pricing clear. Hubfluence charges its public price again for every extra shop, until you have an Agency quote. That quote includes a dashboard for several shops and a single bill. Euka's Agency plan also requires a custom quote. Euka's plan notes treat each shop as a workspace, so the public price repeats for each shop until that quote is in hand.

[Read the Euka review](/reviews/euka)

### Public plans, one grid

Every published dollar amount sits in the grid. Both pricing pages describe annual billing as 20% less than paying month to month. Hubfluence adds that its fee is flat, with no cut of GMV, affiliate sales or ad spend. Enterprise on Euka, and Agency on both, are custom quotes.

| What you compare       | Euka                                                                                   | Hubfluence                                                                            |
| ---------------------- | -------------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------- |
| Billing                | Per workspace                                                                          | Per shop                                                                              |
| Entry plan             | Starter, $199/mo, shops under $2,000 monthly GMV                                       | Growth, $149/mo                                                                       |
| Middle step            | Starter until the shop passes that GMV line, then Growth                               | Business, $399/mo                                                                     |
| Top self-serve plan    | Growth, $599/mo                                                                        | Enterprise, $599/mo                                                                   |
| Entry invite meter     | 10,000 messages and invites a month, plus unlimited outreach and CRM during cold start | 10,000 invites or messages a month                                                    |
| Emails and automations | Emails sit inside the unlimited line on Growth                                         | 3,000 emails and 5 automations on Growth; 9,000 emails and 10 automations on Business |
| Upper invite meter     | Unlimited messages, invites and emails on Growth                                       | 30,000 invites a month on Business; unlimited invites on Enterprise                   |
| Contests               | Listed on Growth, with retainers                                                       | 3 campaigns on Growth; unlimited on Business and above                                |
| Search, halo, ads      | AI search, spark code collection and Meta ads features on Growth                       | AI search, social intelligence, Amazon and Shopify halo on Business                   |
| TikTok's own ceiling   | Weekly limits on every plan. Higher plans leave TikTok's weekly cap unchanged.         | Invite limit based on shop GMV and account standing.                                  |
| Trial                  | 14 days, card at checkout                                                              | 7 days on every plan                                                                  |
| Agency                 | Custom                                                                                 | Custom, with a multi-shop dashboard                                                   |

### Two plans share the name Growth

Euka Growth is the upper published plan. Hubfluence Growth is the entry plan. The shared name is easy to misread if you line them up as peers. Euka's entry plan is Starter. Hubfluence's entry tier is the plan it names Growth: the lowest public price, the entry invite allowance, and the contest cap. Euka Growth lines up in price with Hubfluence Enterprise, and the feature list is the retention stack. Hubfluence Business is the middle step, with AI search, halo tracking and a higher invite meter. Euka's public list jumps from Starter to Growth.

### A shop still under the cold-start line

Cold start is Euka's name for a shop under the GMV line in the entry row. The plan list puts two allowances side by side: unlimited outreach and CRM while the shop is in that stage, and a monthly cap on messages and invites. They are listed together. A buyer who expects the unlimited line to override the monthly cap should get that confirmed before paying.

Hubfluence's entry plan is a straight meter: invites or messages, a separate email allowance, and a small set of automations at once. Contest campaigns stop at the cap in the contests row. For one shop opening its first creator list, that entry price is the lowest public figure in the grid, and the trial is the shorter one.

### A shop that has passed that line

Once a shop is past the GMV line Euka prints on Starter, the next Euka amount is Growth. Hubfluence's price list includes a middle tier. Business is where the invite meter steps up, the email allowance steps up, and the automation count rises. Social intelligence, AI search, and halo tracking for Amazon and Shopify orders are listed on that tier, below Euka Growth's price.

The top self-serve row shows the same monthly figure on both sides. Euka Growth is the plan with unlimited messages, invites and emails, plus contests, retainers, spark code collection, AI search and Meta ads features. Hubfluence's top plan is the unlimited invite tier. Halo tracking is already on Hubfluence's middle tier, so a brand that wants those spillover reports can stop there.

A brand past the GMV line that wants Amazon or Shopify halo reports can take Hubfluence's middle plan. If creators post once and then go quiet, Euka Growth is the plan built for that shop. Choose the row that lists the missing feature.

### TikTok's invite ceiling still applies

[Euka's plans and limits article](https://support.euka.ai/articles/6055774465-plans-and-limits) says TikTok's weekly outreach limits apply on every plan. Upgrading your Euka plan does not raise TikTok's weekly allowance. Hubfluence's pricing FAQ draws the same line. TikTok sets its daily and monthly invite limits based on the shop's GMV and account standing.

That article is also where Euka's trial length is stated. A new account can start it when choosing a plan on the dashboard, with a payment method at checkout. Hubfluence prints its trial on the pricing page, includes it on every plan, and calls it free. Both lengths are in the trial row of the grid.

The software meter and TikTok's meter are different numbers. The unlimited row clears the software meter. TikTok's meter moves with GMV and standing. A new shop can run out of TikTok's allowance while the software plan still shows room.

If the number you are comparing is a daily send cap, use [Reacher vs Euka](/compare/reacher-vs-euka). Reacher publishes daily message limits. These two publish monthly allowances, and both still sit under TikTok's ceiling.

### Affiliate management after the invite

Management is the work after an invite is accepted. Contests, retainers, spark codes and licensed ads are what keep a creator posting, and what turn a video into an ad the brand can run.

On Euka, contests and retainers are listed on Growth, along with spark code collection, AI search and Meta ads features. A spark code is the authorization a creator gives before their video can run as an ad. The [Euka review](/reviews/euka) follows that path from a contest to a licensed video. Usage rights and video licensing are the lines Euka's plan table puts on Enterprise, separate from the Meta ads features on Growth, so confirm which line you need.

Hubfluence spreads contests, search and halo down the ladder. The entry plan caps contest campaigns. Business and the tiers above it list unlimited contests, and Business is where AI search and the halo reports are listed. Enterprise is the unlimited invite tier, and the pricing page also lists an AI agent there. Bring Euka's retainers and Meta ads licensing, and Hubfluence's usage-rights collection, to a demo that uses your own videos.

### Seller reports are thin and mixed

Capterra shows no Hubfluence user reviews, and Euka's comments away from its own site are sparse. Two seller reports show the spread. They are too few to paste into a forecast.

In a [founder thread](https://www.reddit.com/r/TikTokshop/comments/1kxwkuc/ama%5Fwith%5Fjeremy%5Fding%5Ffounder%5Fof%5Feuka/), one paying Euka customer wrote that messages were ignored because creator inboxes were flooded with spam. A second seller, writing about how they pick creators for free samples, said they send about 2,000 Euka requests a week and see roughly a 10% reply rate on sample requests. [That note](https://www.reddit.com/r/TikTokshop/comments/1nuhk0c/best%5Fcriteria%5Fto%5Fchoose%5Fcreators%5Ffor%5Ffree%5Fsamples/) is one shop's pattern, not a published test of either product.

A higher allowance still lands in those flooded inboxes. Reply rates depend on the creator list and on TikTok's ceiling as much as on the app. That reply rate is from a single seller.

### Which checkout matches the job

Start with Euka when the program is past the first posts and you need contests, retainers and Meta ads licensing in one workspace. That plan is Growth.

Start with Hubfluence if you want the lower public entry price for a single shop, a published middle tier, and halo tracking without paying for the top plan. The [Hubfluence review](/reviews/hubfluence) stays on that ladder.

Agencies should collect both Agency quotes before multiplying the entry row by the number of shops. Hubfluence's quote covers the multi-shop dashboard. Euka's quote is a custom price for each workspace.

If you only need creator lists and sales history, open [Kalodata vs FastMoss](/compare/kalodata-vs-fastmoss). The [analytics guide](/best/tiktok-shop-analytics-tools) starts from Seller Center. The [affiliate software roundup](/best/tiktok-shop-affiliate-software) compares outreach apps by their invite limits. The [plan picker](/calculators/which-tiktok-shop-tool-do-you-need-plan-picker) matches a budget to a published cap. Every pair sits on [the comparisons hub](/compare).

[Read the Euka review](/reviews/euka)

### Euka: what holds up and what does not

##### What works

* Search for creators using a plain-English brief or a reference image.
* Contests with leaderboards and retainers with guaranteed video deliverables
* License creator videos and publish them to Meta ads from the same platform
* Starter allows unlimited outreach and CRM during a shop's cold start

##### What to watch

* Starter caps messages and invites at 10,000 a month and is meant for shops in their first months of sales
* Ask in the demo which plan includes the features you need. The public list leaves some features unassigned.
* Priced per workspace, so agencies with many shops pay per shop unless they negotiate the Agency plan

### Hubfluence: what holds up and what does not

##### What works

* Growth includes 10,000 creator invites or messages a month, with 3,000 emails and five automations at once
* Business raises that limit to 30,000 invites a month and adds AI creator search, social intelligence and Amazon halo tracking
* Enterprise lists unlimited invites, MCP connectors and an AI agent

##### What to watch

* TikTok's own invite ceiling, based on shop GMV and account standing, still applies on top of the plan cap
* Growth includes three contest campaigns. Business and the plans above it include unlimited contests.

Where I would start

### Euka

Euka is the pick if creators try your product once and stop, and you want contests, retainers and licensed content to keep them posting.

### Euka vs Hubfluence questions

Do Euka and Hubfluence cost the same? 

Only the top self-serve row matches. Entry and the middle step are different amounts, and one side bills a workspace while the other bills a shop.

Does a higher plan remove TikTok's invite limit? 

The software meter is the one that changes. Both vendors say TikTok keeps a separate ceiling tied to the shop's GMV and account standing.

What do two shops cost? 

Hubfluence's public rate applies once per shop. Euka's plan notes treat each shop as its own workspace, so a second shop is a second public subscription until an Agency quote replaces that math.

Which trial is longer? 

Euka's. The support article gives the length and says checkout takes a card. Hubfluence's pricing page calls its trial free, and the grid above has the shorter length.

### What we read

#### From Euka

* <https://euka.ai/>

### Related reading

* [Euka review](/reviews/euka)
* [Euka alternatives](/alternatives/euka)
* [Hubfluence review](/reviews/hubfluence)
* [Hubfluence alternatives](/alternatives/hubfluence)
* [Kalodata vs FastMoss for TikTok Shop research](/compare/kalodata-vs-fastmoss)
* [Reacher vs Euka for TikTok Shop affiliate outreach](/compare/reacher-vs-euka)
* [Kalodata vs EchoTik: sales history or LIVE tools](/compare/kalodata-vs-echotik)
* [FastMoss vs EchoTik plans](/compare/fastmoss-vs-echotik)
* [Reacher vs Cruva for creator outreach](/compare/reacher-vs-cruva)
* [Best TikTok Shop tools, ranked by job](/best)

Written by

Nora Whitfield

Editor covering seller tools and fee calculators

Nora Whitfield edits GMV Ledger's reviews, comparisons and calculators. She reads each vendor's pricing page, feature pages and help docs, then seller forums and review sites, and notes when a price or a limit should change what a seller buys. She checks fee figures against TikTok Shop's Seller University pages before they reach a calculator.

[nora@gmvledger.cc](mailto:nora@gmvledger.cc)

Last checked 2026-10-22

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